Measuring success of your online marketing efforts is a critical, but often underutilized in many web marketing initiatives. Recently I took a survey for Jupiter Research and one of the questions got me thinking about the different metrics that companies use:
- Brand impact (i.e., increased brand awareness, intent or favorability)
- Number of impressions
- Position of paid listing
- Number of clicks
- Ratio of new to returning visitors
- Amount of increased website traffic
- Duration of website visits
- Amount of increased traffic to physical store
- Amount of increased volume to call center
![[StumbleUpon]](/wp-content/themes/TopRank06/images/stumble-big.png)
![[Sphinn]](/wp-content/themes/TopRank06/images/sphinn-big.png)
![[Google]](/wp-content/themes/TopRank06/images/google-bookmark-big.png)
![[Facebook]](http://www.toprankblog.com/wp-content/themes/TopRank06/images/facebook-icon.gif){kind=icon}
![[Twitter]](/wp-content/themes/TopRank06/images/twitter.png)
Subscribe to this Feed
3 Responses