TopRank is hiring for various SEO positions like mad right now and in the process of revising job descriptions to reflect changes in client needs and the industry, it became clear that, yet again, some skills have become far more important than others.
An example would be the importance of HTML and on-page optimization skills was very high in the early days of SEO, whereas link building and viral marketing/creative have become increasingly important.
Core characteristics for a successful search marketing career like being smart as a hell and an insatiable need to continuously learn new things will never change, but as you know, when an ordered list comes across my desk, it’s time for a reader poll!
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