Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant. Here I’ll describe three scenarios and hopefully help companies avoid the unfortunate expense of sabotaging their own SEO investment.
1. Redesigning web sites or changing content management systems without a SEO migration plan. At a recent conference I met a web design type who asked what I do. I replied that I own a SEO consulting company. His reply, “Ah, keyword stuffing”. While this was most likely an attempt at humor, my reply was more typical: “Thanks to web designers/developers, SEOs are busier than ever.” “Do you do web design?” says the humorist. My reply was common for most SEO agencies: “It’s not our focus, but I have web dev talent on staff to fix issues caused by design agencies that make client web sites nearly invisible to search engines.”