TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Want to Improve Your Online Marketing? Master These Search & Social Media Tactics

Lee Odden on May 13th, 2013     Online Marketing, SEO, Social Media

Digital Marketing BasicsFast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels.

Good advice is both hard and too easy to come by. Search “social media marketing” on Google and there are over 1 billion results.

All the scrambling often means core skills are overlooked. In fact, one of the easiest things a company can do to improve online marketing performance is to stop sucking at the basics.

When it comes to optimizing for search and social media, well implemented basics are as good for search engines and social networks as they are for your customer’s user experience.

Here are a 8 fundamentals worth applying to your organization’s daily content creation, amplification and optimization process.

Lee Odden

Boost Your Digital PR & Marketing Skills with Social Media Optimization

Lee Odden on Oct 21st, 2011     Content Marketing, Marketing PR Conferences, Online Marketing, PR Conferences, Public Relations, SEO

social media optimization PRSA 2011By now you know I’m as sold as one can be on the intersection of Social Media, SEO and Content Marketing. It’s the essence of the core principles of information Discovery, Consumption and Engagement that I talk about in Optimize and at conferences like PRSA International in Orlando this week.

Information production, sharing and consumption is accelerating faster than marketers (or consumers) can keep up with. A lot of that information is user generated content from social sharing and networking sites. Internet Marketers have long been savvy about creating, optimizing and promoting content that’s findable and relevant for target audiences.  Marketers aren’t the only corporate departments creating content in need of an audience though.

Lee Odden

Top Ten SEO Tips for PR Professionals

Lee Odden on Apr 29th, 2009     Online Marketing, Online PR, Public Relations, SEO

top SEO tips for PROver the next 10 business days I will be posting a series of SEO tips focused mostly on how to employ search engine optimization tactics for online PR benefit. This Top Ten SEO Tactics for PR Professionals series is centered around a presentation I am giving at the PRSA Digital Impact conference. If you’re attending that event, you’ll get the best of both worlds by reading this series as a complement to the in-person presentation.

Driven by customers and the consequences of not doing so, the public relations industry has warmed in recent years to the power of search engine optimization for growing the impact of pull based PR efforts.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top