Our Online Marketing agency at TopRank has been providing practitioners in the Public Relations industry information and insight on Search Engine Optimization for nearly 10 years.
Starting with adding SEO to our media relations services in 2001 to providing SEO consulting to PR industry leaders like Vocus, PRWeb and The PRSA, we’ve been in the thick of SEO and PR for some time.
The demand for smart Social Media and SEO information from PR agencies and corporate communications organizations has amplified significantly this year. We’re talking with numerous companies, helping them get up to speed with strategy, road mapping and training. One of the most useful insights we can provide is guidance on what to avoid when it comes to incorporating SEO and SMO (social media optimization) into PR content strategies. No one likes to #fail, so here are several things to avoid:


Recently I spoke with Content Strategist,
My friend Bob Knorpp has a good piece on AdAge this week:”
In the course of providing expertise and advice, I’ve really come to believe that it’s more important now than ever for Public Relations professionals to accelerate their knowledge of SEO and Social Media. The storytelling business is a competitive one and great messaging isn’t realized until it connects with influencers and those in a position to propagate it. Both SEO and Social Media facilitate discovery of news and information, so PR pros can boost reach and impact by becoming Social SEO savvy.
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It’s funny when you work in an industry for a long time that the basic things you create to make life a little easier can save others who are new to the field, a lot of time. I’ve done a few webinars and speaking events in the past few months where one of the tools suggested was a Keyword Glossary (spreadsheet) for managing category and page level optimization, keyword mapping and competitor keyword mapping.
The intersection of SEO and social media marketing continues to gain traction amongst online marketers everywhere you look in the industry. As an example, the enthusiastic interest in our recent compendium of blog posts,
Last night I had the privilege of being the guest on
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How would you rate your content marketing efforts? How well are you incorporating SEO and Social Media? If you’re not sure or need to improve, read on.






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