Thousands if not tens of thousands of new companies are formed every month in the U.S. and one of the most common problems to be solved relates to creating awareness, interest and motivation to buy. Is buying Google AdWords, throwing up a blog and a Facebook Fan page the answer? What about sending out Tweets, press releases and investing in SEO? If your start-up is executing content marketing tactics without first hand insight into the market and target customers, those tactics are a crapshoot. The irony is that most start-ups don’t have a lot of money to waste on marketing and advertising. But they do, every day. And so do many of the people reading this blog post.
Never fear, that’s why Optimize is here.