Online Marketing Blog

It’s been said that meta keywords and description tags are dead. Where as I’d agree with the keywords tag, the descriptions tag I’m no longer convinced is dead. Actually, it’s quite important; especially for blogs.

If you use the site: command in Google, and look at Google’s descriptions (aka snippits) for a blog, you may notice some indexing issues. Usually one of two things happens. Either your blog description is generic and includes things like the date and categories, or your blog’s description is exactly the same. The second one will probably land a lot of your pages in the supplemental index.

If you check out Matt Cutt’s blog, you’ll notice that the descriptions start with the date followed by time, categories and then the first few words of his post.

Rand and company over at SEOmoz have come up with a slick tool called “Page Strength SEO Tool” for determining the importance and visibility of a web page. Factors considered range from age of domain to link quantity, sources and Page Rank. Basically, it serves as an alternative to Page Rank. More importantly, it serves as a form of linkbait for SEOMoz. But that’s been true about SEO tools for quite a long time. Tools that help webmasters and marketers promote their sites offer excellent linking opportunities.

While it’s not the same thing, Aaron’s SEO for Firefox tool also offers a way to get various pieces of information on a web page.

I noticed a little PRWeb press release action from SEOMoz announcing their Web 2.0 Awards today. SEOMoz has pulled together a fantastic collection of Web 2.0 companies in their first SEOMoz Web 2.0 Awards.

Rand, Kat and Matt have put together a great collection of awards in numerous categories ranging from Blog Guides to Mashups to Social Tagging. Plus there are interviews with Danny Sullivan of SearchEngineWatch, Newsweek reporter Brad Stone, Technorati founder Dave Sifry and many more.

There are enough honorable mentions in each category to make everybody happy. Well most at least. What I like best about lists is that they give you a chance to find out about sites that you might not otherwise have known about.