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Lee Odden

Easy Social Media Optimization via Photos

Lee Odden on Feb 7th, 2007     Blogging

BloggerDesign iPhotoIn case you haven’t noticed, social media optimization (SMO) is the new big search marketing term. I think you’ll be hearing a lot about it this year and thought I’d give you an easy tip to get started.

First thing you need to know is what social media optimization is. Basically, it’s just getting exposure and traffic from social media sites like Digg, del.icio.us, MySpace and many others. For a more in depth explanation, check out the new rules for social media optimization.

What I’d like to share with you is one extremely easy way to get some social media exposure. It’s as easy as photo sharing.

Using photo sharing sites to host the images you use in your blog posts will give your site added exposure on other sites. Some photo sharing sites to check out include Zooomr, PhotoBucket and Flickr.

Lee Odden

Tuesday Search Tidbits

Lee Odden on Jan 30th, 2007     Marketing Industry News, Online Marketing

Wordtracker now offers a free keyword research tool – hat tip to SEOBook. Remember “hat tips” all you selfish, link hoarding bloggers out there? (no, I do NOT mean Aaron)

Yahoo Site Explorer adds new features

Andy and Jeremy, back and forth, back and forth about MBL. This is a good example of a blog post that is not well thought out before posting (on the part of Jeremy Zawodny). Using the word “spamming” and Andy Beal’s name in the blog post title was flat out lame, whether there was an objection to Andy’s contest or not.

Mike Moran on making a business case for search marketing

Serph’s up at ACS – new social media search tool – I hope to do a review of this later in the week

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