With over 70 sessions SES Chicago running November 14-18, 2011 is a virtual smorgasbord of information for Marketing and SEO professionals alike. Many topics will be covered including: PPC, keyword research, SEO, social media, local marketing, mobile marketing, link building, content, optimization, usability, and so much more. With so many sessions to choose from where should you begin? Below are a list of ‘must see’ sessions that I will be sure to check out while I’m there.
#1 – Winning! Measuring Social Media Success
While I doubt that Eli Goodman and Tami Dalley will be channelling Charlie Sheen I am still very interested to hear their take on measuring the success of social campaigns. I would recommend having your social media metrics handy if possible ( I know I will), so that you can apply the speakers instruction on estimating the value of your fans and followers in real time. Who knows, we may find that we score better than anticipated.