TopRank Online Marketing

Lee Odden

Parting Notes and Party Pictures from SES NY

Posted by Lee Odden on Mar 24th, 2008 in Search Engine Strategies |

Yahoo Sign Times Square

The abundance of Online Marketing Blog coverage of SES New York slowed significantly by Wed afternoon but there was nothing slowing down the SES NY conference, which had record breaking attendance numbers. Despite my TopRank blogging compatriot Jolina having Thursday off and myself moderating and speaking that day, there was plenty of action documented during the sessions day 1, 2, 3 and 4, at the Microsoft party and the WebmasterRadio.FM SearchBash.

Lee Odden

Lee Odden

SES NY Session: New Face of In-House Search

Posted by Lee Odden on Mar 19th, 2008 in Online Marketing, Search Engine Strategies |

New Face of In-House Search

The New Face o In-House Search included Ron Belanger as the moderator and Bill Hunt from Global Strategies International, Olivier Lemaignen from Intuit, Marshall D. Simmonds from New York Times, Bill Macaitis from Fox Interactive Media and Brendan Hart from National Geographic Digital Media.

First up is Bill Hunt to talk about what perspective companies should take when considering bringing search marketing in-house.

What are the best options?

  • Outsource - Give everything to the agency
  • InSource - Do everything in house. Few companies are actually doing this
  • Hybrid - A mix
Jolina

SES NY Session: B2B SEO Tactics

Posted by Jolina on Mar 19th, 2008 in Marketing PR Conferences, Online Marketing, SEO |

B2B Tactics Session at SES NY 2008

B2B Search sessions (both organic and paid) can be few and far between, so any time it exists I’m sure to plant myself in the front row.  The B2B Tactics session was moderated by Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget

Speakers included:

Patricia Hursh, President and Founder, SmartSearch Marketing
Barbara C. Coll, CEO, WebMama.com Inc.
Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
Karen Breen Vogel, President and CEO, ClearGauge

With B2B SEO being a sweet spot for the team at TopRank, hearing from other industry leaders about how they have effectively executed for such companies is certainly relevant.

Lee Odden

Beyond Linkbait with Media and Blogger Relations - SES NY

Posted by Lee Odden on Mar 19th, 2008 in Link Building, Online Marketing, Online PR, Public Relations, Search Engine Strategies |

happy-woman-laptop.jpg
On Thursday I’ll be presenting on a panel, “Beyond Linkbat: Getting Authoritative Mentions Online” with Chris Boggs and Sally Falkow. Sage Lewis will be moderating. I think this type of session is very timely as search engines begin to put more and more emphasis on higher quality and editorial link sources and less on sources that are easier to manipulate. Increasing competition online also means online branding and influence increase in their importance.

Lee Odden

Day Two SES NY 2008 Summary and Party Photos

Posted by Lee Odden on Mar 19th, 2008 in Marketing PR Conferences, Online Marketing, Search Engine Strategies |

Jason Calcanis Danny Sullivan watch SEO Rap Battle

Day two rolled right along here at SES New York with great sessions well documented by an array of blog coverage. This includes our own Jolina Pettice who filed an SES inspired post on “Tips for Overcoming Client-Created Roadblocks” as well as session coverage of “Converting Visitors into Buyers” and the Orion panel on Universal Search. We also posted a video interview with Sara Holoubeck on current SEMPO news.

Jolina

SES New York: Universal Search Panel

Posted by Jolina on Mar 18th, 2008 in Google, Marketing PR Conferences, Online Marketing, SEO, Search Engine Strategies, Search Engines |

Universal Search Session

Today’s Orion panel at SES NY really took a different spin on the topic of universal search. I went in expecting to hear the same info  about what it is, how info is gathered and how to optimize for universal search. Which, if you are interested, can be read about in a previous SES Chicago post regarding universal search.

This session was moderated by Kevin Ryan and Mike Grehan. The session was lively and engaging. Panelists included:
John Battelle from Federated Media, James Lamberti from comScore, Lyndsay Menzies from Big Mouth Media and Jack Menzel from Google.

Jolina

SES New York: Converting Visitors into Buyers

Posted by Jolina on Mar 18th, 2008 in Marketing PR Conferences, Online Marketing, SEO, SEO Tips, Search Engine Strategies, Web Analytics |

Visitors into Conversions Panel - SES NY

The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns.

The “Converting Visitors into Buyers” panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom Future Now Inc.

I missed the first half of this session but was able to sit in on the second half and hear Mike Sack and Howard Kaplan give the audience ideas on increasing conversions.

Lee Odden

SES NY Video: Sara Holoubek on SEMPO

Posted by Lee Odden on Mar 18th, 2008 in Industry Associations, Marketing PR Conferences, SEMPO, Search Engine Strategies, Video Interviews |

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.

You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.

Jolina

SES NY: Orion Panel on Vertical Search

Posted by Jolina on Mar 17th, 2008 in Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines |

SES New York Orion Panel

Closing out day 1 at SES New York was a panel discussion on vertical search moderated by Incisive Media’s Kevin Ryan and Rebecca Lieb and featuring panelists Bill Tancer GM Global Research at Hitwise, Jason R. Finger CEO Seamless Web, Paul Forster CEO Indeed, Steven Krein CEO Organized Wisdom.com and Joshua Stylman Managing Partner Reprise Media.

While very important and certainly a hot topic, I felt this session was lacking a certain “umph” to get the audience involved and engaged (myself included).

Lee Odden

SES New York 2008 Day .5

Posted by Lee Odden on Mar 16th, 2008 in Marketing PR Conferences, Search Engine Strategies |

Sky Clouds

After a seemingly quicker than normal flight from Minneapolis into LaGuardia, Jolina and I then made it to the Sheraton in near record time. Monday begins what is the biggest SES show of the year: Search Engine Strategies New York. We’re both looking forward to this SES with great anticipation. Jolina blogged SMX West recently and will also be blogging the SES show.

ses-newyork.gif

We’ll be doing a mix of blogging sessions, taking photos and video interviews as well as participating in a few after conference events. Sessions I plan on attending Monday include:


SMX Advanced

SEMPO Institute

Best SEO Blogs on the Internet

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