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Lee Odden

Parting Notes and Party Pictures from SES NY

Posted by Lee Odden on Mar 24th, 2008 in Search Engine Strategies |

Yahoo Sign Times Square

The abundance of Online Marketing Blog coverage of SES New York slowed significantly by Wed afternoon but there was nothing slowing down the SES NY conference, which had record breaking attendance numbers. Despite my TopRank blogging compatriot Jolina having Thursday off and myself moderating and speaking that day, there was plenty of action documented during the sessions day 1, 2, 3 and 4, at the Microsoft party and the WebmasterRadio.FM SearchBash.

Lee Odden

Lee Odden

SES NY Session: New Face of In-House Search

Posted by Lee Odden on Mar 19th, 2008 in Online Marketing, Search Engine Strategies |

New Face of In-House Search

The New Face o In-House Search included Ron Belanger as the moderator and Bill Hunt from Global Strategies International, Olivier Lemaignen from Intuit, Marshall D. Simmonds from New York Times, Bill Macaitis from Fox Interactive Media and Brendan Hart from National Geographic Digital Media.

First up is Bill Hunt to talk about what perspective companies should take when considering bringing search marketing in-house.

What are the best options?

  • Outsource - Give everything to the agency
  • InSource - Do everything in house. Few companies are actually doing this
  • Hybrid - A mix
Jolina

SES NY Session: B2B SEO Tactics

Posted by Jolina on Mar 19th, 2008 in Marketing PR Conferences, Online Marketing, SEO |

B2B Tactics Session at SES NY 2008

B2B Search sessions (both organic and paid) can be few and far between, so any time it exists I’m sure to plant myself in the front row.  The B2B Tactics session was moderated by Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget

Speakers included:

Patricia Hursh, President and Founder, SmartSearch Marketing
Barbara C. Coll, CEO, WebMama.com Inc.
Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
Karen Breen Vogel, President and CEO, ClearGauge

With B2B SEO being a sweet spot for the team at TopRank, hearing from other industry leaders about how they have effectively executed for such companies is certainly relevant.

Lee Odden

Day Two SES NY 2008 Summary and Party Photos

Posted by Lee Odden on Mar 19th, 2008 in Marketing PR Conferences, Online Marketing, Search Engine Strategies |

Jason Calcanis Danny Sullivan watch SEO Rap Battle

Day two rolled right along here at SES New York with great sessions well documented by an array of blog coverage. This includes our own Jolina Pettice who filed an SES inspired post on “Tips for Overcoming Client-Created Roadblocks” as well as session coverage of “Converting Visitors into Buyers” and the Orion panel on Universal Search. We also posted a video interview with Sara Holoubeck on current SEMPO news.

Jolina

SES New York: Converting Visitors into Buyers

Posted by Jolina on Mar 18th, 2008 in Marketing PR Conferences, Online Marketing, SEO, SEO Tips, Search Engine Strategies, Web Analytics |

Visitors into Conversions Panel - SES NY

The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns.

The “Converting Visitors into Buyers” panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom Future Now Inc.

I missed the first half of this session but was able to sit in on the second half and hear Mike Sack and Howard Kaplan give the audience ideas on increasing conversions.

Lee Odden

SES NY Video: Sara Holoubek on SEMPO

Posted by Lee Odden on Mar 18th, 2008 in Industry Associations, Marketing PR Conferences, SEMPO, Search Engine Strategies, Video Interviews |

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.

You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.

Lee Odden

Day One SES NY 2008 Summary and Photos

Posted by Lee Odden on Mar 18th, 2008 in Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Industry News |

SES New York Audience

Yesterday proved to be an interesting kickoff to this year’s Search Engine Strategies conference here in New York. The Organic Listings panel was entertaining and informative as always and the Build Investment Interest in your SEO/SEM firm was an early indulgence for myself that offered great tips for those looking at the future liquidity and monetization for their agency.

Jolina weighed in with her posts on excellent sessions, Four Ways to Redfine the Customer and Three Tips for Successful Analytics. There was also a spontaneous goofball interview with Mike McDonald of WebProNews offering a few insights about the future of SES/SMX.

Lee Odden

Session: Build Investment Interest in Your SEO/SEM Firm

Posted by Lee Odden on Mar 17th, 2008 in Business of SEO, Search Engine Strategies |

Pat Hall Anne Kennedy

How to Build Investment Interest in Your SEO/SEM with an introduction by Anne Kennedy and a presentation by Patricia Hall, Investment Banker, Hallmark Capital. If you own and/or are running a fast growing search marketing agency and want to gain more insight into making your firm more valuable for acquisition/investment, then this session is for you.

Pat Hall

What Wall Street looks at.

  • Client list is important. Keep in mind, if you have big name clients now, what will you need to do to keep them.
Lee Odden

Session: Organic Listings Forum

Posted by Lee Odden on Mar 17th, 2008 in Marketing PR Conferences, SEO, Search Engine Strategies |

SES NY 2008 Organic Listings Forum

Organic Listings Forum with Mike Grehan moderating and Jill Whalen, Dave Naylor and Greg Boser on the panel. Here we have an all star SEO cast available to answer questions about organic SEO.

Mike starts out with a nod to St Patrick’s day. During introductions Greg says he’s a reformed black hat spammer.

Audience

Audience: To what extent does Google use user data and behavior and how relevant is PageRank?

Greg: PageRank is irrelevant. It’s not important the way it used to be. It’s important to get crawled and how often you get crawled. It’s “link juice”. Use no follow to sculpt your PageRank.

Lee Odden

SES New York 2008 Day .5

Posted by Lee Odden on Mar 16th, 2008 in Marketing PR Conferences, Search Engine Strategies |

Sky Clouds

After a seemingly quicker than normal flight from Minneapolis into LaGuardia, Jolina and I then made it to the Sheraton in near record time. Monday begins what is the biggest SES show of the year: Search Engine Strategies New York. We’re both looking forward to this SES with great anticipation. Jolina blogged SMX West recently and will also be blogging the SES show.

ses-newyork.gif

We’ll be doing a mix of blogging sessions, taking photos and video interviews as well as participating in a few after conference events. Sessions I plan on attending Monday include:

Jolina

SES New York and the Industry That Never Seems to Sleep

Posted by Jolina on Feb 26th, 2008 in Marketing PR Conferences, Online Marketing, Search Engine Strategies |

New York CityNext month I’m heading to New York to blog the SES NY conference for Online Marketing Blog where Lee is speaking on the “Beyond Linkbait: Getting Authoritative Online Mentions” panel with newly elected SEMPO board member Chris Boggs and PR veteran Sally Falkow.

I’m over-the-moon excited to attend and have stumbled upon a tiny connection between the host city and the conference.

The industry that never sleeps will be placed smack in the middle of the city that never sleeps. While I’m not sure what kind of cosmic connection to make of this (and it’s not the first time so I’m pretty sure the earth won’t start spiraling toward the sun), I am curious to see how it all goes down and to share my insights with you.

Lee Odden

Matt McGowan Interview: Lowdown on SES New York 2008

Posted by Lee Odden on Feb 11th, 2008 in Interviews, Search Engine Strategies, Spotlight on Search |

Spotlight on Search Interview with Matt McGowan of Incisive Media: Search Engine Watch, ClickZ, Search Engine Strategies.

matt_mcgowan.jpg

The Search Engine Strategies conference in New York undoubtedly one of my favorites and the next SES NYC show is coming up fast, March 17-20, 2008. Since SES has changed its format starting with the New York show, I pinged Incisive Media’s Marketing VP Matt McGowan with a few questions on format, speakers, Yahoo/Microsoft, recession and his 5 top reasons for attending a SEM conference in the Big Apple.


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