TopRank Online Marketing

Lee Odden

SES New York – 3 Big Reasons to Go 360 Degrees with Your Online Marketing in 2013

Lee Odden on Mar 4th, 2013     Marketing PR Conferences, Online Marketing, Search Engine Strategies

SES New YorkSES New York is coming up in just a few weeks and I really can’t wait.  New York is easily one of my favorite cities in the world and I’m looking forward to joining thousands of marketers who feel the same March 25-28.

Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever.

At this year’s SES New York event, I’ll be giving a brand new presentation, Creative Content Marketing: Winning the Hearts, Minds and Wallets of Today’s Distracted Consumer on Thursday March 28th at 9:30am, which digs down into why, for who and how of tapping into ongoing creative ideas for content marketing that actually works.

Ashley Zeckman

Google Bringing You Down? Tips for Avoiding Duplicate Content & Multiple Site Issues – #SESNY

Ashley Zeckman on Mar 21st, 2012     Google, Search Engine Strategies, Search Engines

duplicate content and syndicationUnderstanding the way that search engines like Google and Bing crawl your sites for duplicate content is not always easy to follow.  What exactly are the rules, and what are the ramifications for not following the rules?

This presentation by a group of industry experts focused on gaining an understanding of how search engines read your content, as well as what steps you can take to avoid penalization for your content.

Peter van der Graff: Redirecting Duplicate Content

We always assume that Google knows best, but is that necessarily true?  According to Peter finding a formula that works 100% of the time is no easy task.  He opened up with a great example “If you have a 301 redirect and you tell Google to go left, they’ll probably go right.”  You could end up implementing a 301 redirect and when you request the location a cached version of the site may still appear instead of the redirect you intended.

Ashley Zeckman

7 Lessons Learned About Business Optimization from Avinash Kaushik at #SESNY

Ashley Zeckman on Mar 20th, 2012     Online Marketing, Search Engine Strategies, Search Engines
avinash ses new york city

Perhaps he is writing some last minute jokes before his keynote?

There could not have been a better way to kick off #SESNY than a morning keynote from Avinash Kaushik (@avinash).  It didn’t matter if speakers had last minute slides to create or attendees stayed out until all hours, everyone made sure they were there.

This is the second time I’ve seen Avinash and he does not disappoint.  He presents the perfect combination of tactical tips and humor that both entertains and educates the crowd.  I’d like to share with you our readers the 7 things that I learned this morning from Avinash.  I hope you find them as useful as I did.

Ashley Zeckman

A Preview of #SESNY in a New York Minute, or Two

Ashley Zeckman on Mar 19th, 2012     Content Marketing, Online Marketing, Search Engine Strategies, TopRank Agency News

View of New York City from CabSES New York kicks off on Tuesday March 20, 2012, and I for one cannot wait.  Along with TopRank CEO Lee Odden who is speaking at the event, myself as well as one of our rockstar Account Managers Brian Larson will be attending and live blogging many of the scheduled sessions.

Based on the speaker lineup this years conference is sure to be filled with stories, tips, and tactics that any online marketer can put to good use.  This post is a combination of the sessions Brian and I  plan on attending as well as a little bit about our take on the Big Apple.  Hope to see you all there!

Ashley Zeckman: #SESNY Session Highlights

Tuesday March 20, 2012
Business Optimization in a Digital Age
Avinash Kaushik, Digital Marketing Evangelist, Google

Lee Odden

How to Socialize & Optimize Your Content Marketing: Upcoming #Optimize Speaking Events

Lee Odden on Mar 14th, 2012     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Optimize

In one month my new book Optimize will be available on Barnes & Noble, Amazon.com and many other booksellers on and offline. It’s been one heck of a journey so far and I’m really looking forward to sharing the key concepts and insights from the book with Search Marketing, Public Relations and Content Marketing professionals all over the world in the coming months.

So many people have reached out to me, unsolicited to offer help promoting the book, to review it and to have me speak at their event and I am truly amazed at what a super community we have with TopRank and our blog. The next few months will be an Optimize speaking extravaganza of sorts and I’m looking forward to meeting readers of our blog, fans, friends and followers on the social web and other likeminded “optimize and socialize” advocates for content marketing.

Lee Odden

10 Reasons SES New York is a Must-Attend Marketing Conference

Lee Odden on Mar 18th, 2010     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Let’s get it out of the way that Online Marketing Blog is a media sponsor for Search Engine Strategies conferences and also that I serve on the advisory board. In fact, the blog you’re reading right now was the very first blog to be recognized as a media sponsor by a major marketing industry conference. Specifically, Search Engine Strategies thanks to Matt McGowan.

As a long time speaker at SES New York in combination with our other involvement, you could say I have a pretty strong opinion of this event. Here are 10 reasons why I think SES New York is a “must attend” marketing conference:

Lee Odden

37 Tips for Optimizing Blogs and Feeds – SES New York

Lee Odden on Mar 14th, 2009     Blog Optimization, Blogging, RSS, Search Engine Strategies

 SES New York AudienceAs a preview to one of the 3 sessions I’m speaking on at SES New York next week (March 23-27) I bring you this interview with my co-panelists Michael Gray of Atlas Web Services, Sally Falkow of Expansion Plus, Michel Leconte of SEO Samba and moderator Rebecca Lieb Lieb, VP of U.S. operations for Econsultancy, for the Blog and Feed SEO session.

These are specific, practical questions and answers about optimizing both blogs and feeds for better search performance from some of the smartest blog and Feed SEO experts on the web. 

If you’re a Twitter fan, please ReTweet: 37 Tips for optimizing blogs and feeds:   http://cli.gs/blogseotips

Please share 3 practical SEO tips business blogs should implement:

Rebecca Lieb: 

Lee Odden

Parting Notes and Party Pictures from SES NY

Lee Odden on Mar 24th, 2008     Search Engine Strategies

Yahoo Sign Times Square

The abundance of Online Marketing Blog coverage of SES New York slowed significantly by Wed afternoon but there was nothing slowing down the SES NY conference, which had record breaking attendance numbers. Despite my TopRank blogging compatriot Jolina having Thursday off and myself moderating and speaking that day, there was plenty of action documented during the sessions day 1, 2, 3 and 4, at the Microsoft party and the WebmasterRadio.FM SearchBash.

Lee Odden

I do want to thank Kevin Ryan from Incisive for having me involved on the speaking/moderator side of things. Despite being day 4, the heavily PR and SEO focused “Beyond Linkbait” session was packed and was covered by several blogs including: Search Engine Roundtable, Search Engine Watch, Search Marketing Standard and aimClear Blog.

Lee Odden

SES NY Session: New Face of In-House Search

Lee Odden on Mar 19th, 2008     Online Marketing, Search Engine Strategies

New Face of In-House Search

The New Face o In-House Search included Ron Belanger as the moderator and Bill Hunt from Global Strategies International, Olivier Lemaignen from Intuit, Marshall D. Simmonds from New York Times, Bill Macaitis from Fox Interactive Media and Brendan Hart from National Geographic Digital Media.

First up is Bill Hunt to talk about what perspective companies should take when considering bringing search marketing in-house.

What are the best options?

  • Outsource – Give everything to the agency
  • InSource – Do everything in house. Few companies are actually doing this
  • Hybrid – A mix

The hard questions start with: What are the objectives? Can we meet the objectives with this new approach? What level of management support do we have? Can we measure a program to show benefit? What is our bench strength? Can the program scale? Many in-house programs fail to scale.

Jolina Pettice

SES NY Session: B2B SEO Tactics

Jolina Pettice on Mar 19th, 2008     Marketing PR Conferences, Online Marketing, SEO

B2B Tactics Session at SES NY 2008

B2B Search sessions (both organic and paid) can be few and far between, so any time it exists I’m sure to plant myself in the front row.  The B2B Tactics session was moderated by Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget

Speakers included:

Patricia Hursh, President and Founder, SmartSearch Marketing
Barbara C. Coll, CEO, WebMama.com Inc.
Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
Karen Breen Vogel, President and CEO, ClearGauge

With B2B SEO being a sweet spot for the team at TopRank, hearing from other industry leaders about how they have effectively executed for such companies is certainly relevant.

With 64%of search engine users searching for business information, it’s surprising that B2B isn’t more widely covered.

Lee Odden

Day Two SES NY 2008 Summary and Party Photos

Lee Odden on Mar 19th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Jason Calcanis Danny Sullivan watch SEO Rap Battle

Day two rolled right along here at SES New York with great sessions well documented by an array of blog coverage. This includes our own Jolina Pettice who filed an SES inspired post on “Tips for Overcoming Client-Created Roadblocks” as well as session coverage of “Converting Visitors into Buyers” and the Orion panel on Universal Search. We also posted a video interview with Sara Holoubeck on current SEMPO news.

After the conference SES attendees dispersed and two events Jolina and I were able to attend included Alan Dick’s Vintage Tub and Bath Dinner at the Manahattan Penthouse and the (IMNY) charity party at the Black Finn bar. A highlight of the evening was the SEO Rap battle between Marcus Tandler and m0serious from PopLabs at the table Jason Calcanis and Danny Sullivan were sitting at (photo above).

Jolina Pettice

SES New York: Converting Visitors into Buyers

Jolina Pettice on Mar 18th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, SEO Tips, Web Analytics

Visitors into Conversions Panel - SES NY

The conversions track at SES New York continues to be packed with those wanting to increase the performance of their search marketing campaigns.

The “Converting Visitors into Buyers” panel was moderated by Aaron Shear from Boost Search Marketing and the speakers included: Mike Moran from IBM, Nigel Ravenhill from McAfee, Michael Sack from Idearc Media Corp. and Howard Kaplanfrom Future Now Inc.

I missed the first half of this session but was able to sit in on the second half and hear Mike Sack and Howard Kaplan give the audience ideas on increasing conversions.

Michael Sack started 0ff with a story about why milk is always in the back of the supermarket.

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