After gathering around the caffeine this morning for Day 3 of SES New York, attendees gathered to listen to a keynote from Gordon McLeod, President, The Wall Street Journal Digital Network.
Gordon led the audience through the evolution of SEO within the Wall Street Journal organization, noting that they didn’t necessarily do things right the first or second time.
Since 1996, The Wall Street Journal has grown to incorporate SEO as a strategic business decision, not a grouping of tactics.
Here are some of the lessons they learned along the way:
1. Website is 1.0
Content has to be in places other than the company’s website. So stop holding onto it for dear life. Let your content transcend online channels including social.