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Jolina Pettice

SES NY: Orion Panel on Vertical Search

Jolina Pettice on Mar 17th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines

SES New York Orion Panel

Closing out day 1 at SES New York was a panel discussion on vertical search moderated by Incisive Media’s Kevin Ryan and Rebecca Lieb and featuring panelists Bill Tancer GM Global Research at Hitwise, Jason R. Finger CEO Seamless Web, Paul Forster CEO Indeed, Steven Krein CEO Organized Wisdom.com and Joshua Stylman Managing Partner Reprise Media.

While very important and certainly a hot topic, I felt this session was lacking a certain “umph” to get the audience involved and engaged (myself included).

I have to say I’m a bit surprised as I’m usually partial to SES conference “end of day sessions” for their ability to empower industry folks, like myself, and give me a warm fuzzy feeling about being a part of something special. This ‘something special’ feeling is what makes me pick up the phone and try to explain, again, to my relatives what it is that I do for a living.

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