This was the core question behind the SES San Francisco panel session, ‘Search – Where To Next,’ moderated by Graham Mudd, Vice President, Search & Media, comScore, Inc.
Joining Mudd were the following search marketing professionals / soothsayers:
- Brian Kaminski, Chief Operating Officer, iProspect
- Marc Poirier, Co-Founder and CMO, Acquisio
- Shashi Seth, Senior Vice President, Search Products, Yahoo!
So where are search marketing and social media definitively heading? Would you believe that no one quite knows for sure?
That said, below find 10 actionable clues and predictions that can help guide our direction as search marketers: