You’ve probably picked up that this week is about SES San Jose from Dana and Ashley’s “15 Things Not to Miss at SES San Jose” followed by Jessica’s “Do You Know the Way to San Jose” post.Â I am also headed out to sunny California next month. There’s plenty to take in on a trip to the Golden State including the beautiful weather, celebrities, good wine, and, of course the Search Engine Strategies Conference.
Here are a few of the sessions I’m planning on covering:
More Customers, Fewer Costs – Why Marketing to the ‘Long Tail’ Makes Sense
Who doesn’t want more customers and fewer costs? Isn’t that a business’ dream? This session will be interesting as there have been recent stories on how the long tail is not as effective as we once thought. I still believe in the long tail though.