Online Marketing Blog

Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly – enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next 30 days:

05/14/08 – MIMA: Duality Reality – Who Controls Social Media in the Enterprise?
The local interactive marketing association along with inspiration and motivation from Doug Pollei, there will be a very interesting panel of in-house Interactives discussing how large companies (General Mills, Best Buy, Target, Fingerhut and OptumHealth) are adopting and measuring social media programs. If you’re in the Twin Cities this week and involved with social marketing now or in the future, this is a MUST ATTEND event.

According to the Bruce Clay blog, Mike Grehan has joined Bruce Clay as VP of International Business Development. Congrats to both Bruce Clay and Mike as BC gets a very high profile SEO rockstar and Mike gets to continue flying around the world doing that SEO thing.

You may also recall that last week Bill Slawski joined Commerce 360. If you’d asked Bill what he’d be doing now a year ago, working for another company probably wouldn’t be it. However, Bill’s a very smart fellow and Li along with the Commerce 360 team are very fortunate to have him.

Google has released Google Gears, which is intended to provide developers a way to create offline versions of online applications. Google Gears already works with Google Reader and Barry has a nice post illustrating that. Some speculate that this is another effort by Google to compete with Microsoft. More at SEW and the official Google Gears blog.