TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

SES Video: Andy Atkins Kruger WebCertain

Lee Odden on Aug 22nd, 2007     Interviews, Marketing Industry News, Online Marketing, Search Engine Strategies, Spotlight on Search, Video Interviews

Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages? When you drill down into it, there’s a lot “lost in translation” when most companies perform content optimization in different languages.

YouTube Preview Image

In this video interview from the Exhibit Hall at Search Engine Strategies in San Jose, my long time friend Andy Atkins Kruger of UK-based WebCertain takes a few moments to answer questions about multilingual SEO as well as some of the common challenges that come about when optimizing content not only in other languages but also dealing with corporate speak in those languages.

Lee Odden

SES New York Day 2 Videos

Lee Odden on Apr 12th, 2007     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Video Interviews

Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.

http://video.google.com/videoplay?docid=8214653953422182961

Bryan Eisenberg from Future Now and a two time best selling author, talks about all the resources his company has put together for Google Optimizer. His company has recently become an authorized consultant for Google Optimizer.

http://video.google.com/videoplay?docid=713740155454209693

Loren Baker of Search Engine Journal steps up and talks about his thoughts on Search Engine Strategies as well as a tip on marketing with social media.

http://video.google.com/videoplay?docid=-8254526279484575027

Dana Todd from SiteLab and SEMPO talks about the new SEMPO Institute initiative to provide standardized education for paid search and search engine optimization.

Lee Odden

SES San Jose Videos

Lee Odden on Aug 10th, 2006     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Video Interviews

After hearing at several sessions and in the media about the rise of online video, I decided to try something different here at SES San Jose. Armed with a slick Sony Cybershot camera that takes decent video, I’ve started to ask people what they think of this year’s SES San Jose conference. These are very short clips, 30 seconds to 1 min, but provide an interesting view of the people at the conference on what’s happening and what they think.

Here’s one with Barry Schwartz of Search Engine Roundtable in the conference Press Room:

Here is another with Jim Boykin of WeBuildPages at the Google Dance:

And another with Mike McDonald of WebProNews.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top