Online Marketing Blog

After hearing at several sessions and in the media about the rise of online video, I decided to try something different here at SES San Jose. Armed with a slick Sony Cybershot camera that takes decent video, I’ve started to ask people what they think of this year’s SES San Jose conference. These are very short clips, 30 seconds to 1 min, but provide an interesting view of the people at the conference on what’s happening and what they think.

Here’s one with Barry Schwartz of Search Engine Roundtable in the conference Press Room:

Here is another with Jim Boykin of WeBuildPages at the Google Dance:

And another with Mike McDonald of WebProNews.

I was able to take a good number of photos at the Google Dance last night as well as a bit of video. Here are some of my favorites.

Waiting for the bus to the Google Dance

Googleplex

Danny Sullivan

Volleyball at the Googleplex

Green Screen Karaoke

Robot Wars

Ice Cream

Google Cafe

The Band

Lee Odden and Matt Cutts in a white hat

Goodbye!

You can see all or most of them on Flickr using the tag, “googledance“. Thanks Google!

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Yesterday I sat in on two sessions: Leveraging Social Media (not posted yet) and Branding and Search and did an interview with Eurekster CEO Steven Marder. There were also two excellent announcements: Newsforce and the PRWeb acquisition by Vocus.

After all of that it was off to the Yahoo party at the DeAnza Hotel in a sort of outdoor/indoor courtyard. It started out pretty small but gained steam with lemony “Yahootinis” and an array of finger food. Yahoo chose to get rid of the remaining Yahoo logo’d martini glasses that were left over from the 10th anniversary party they threw at SES New York in 2005. Lots of people left with one or two white boxes.

Super SEO Bloggers Aaron Wall and Loren Baker

The Branding and Search session started out with Barbara Coll moderating and the following cast of characters: Ron Belanger from Yahoo! Search Marketing, Jonathan Mendez from OTTO Digital, Chris Copeland from Outrider Search Marketing, Mike Margolin from Targeted Marketing, RPA and Jenny Howell American Honda Motor Co. who did not speak, but was the topic of Mark Margolin’s presentation.

Just before this session started I ran into a prominent search marketer and we talked about some of the common questions related to search and branding. How do you sell clients on search marketing for branding purposes? Also, how do you best measure it? These questions and more were answered by the panel.

Yesterday was a day of travel and a nice afternoon of downtown San Jose. Here are a few photos. If these are too large, leave a comment and I will post smaller versions in future posts:

What’s a trip to San Jose without a stop by the Museum?

I need one of these in my backyard.

This is where all the fun starts.

A friendly lunch. From L to R: Greg Jarboe, me, Jamie O’Donnel, Nacho Hernandez, Matt Williams and Stacy Williams. It’s amazing how SES can bring people together.

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Barry has posted the quadruple coverage for SES San Jose with Barry, Ben, Chris and I covering quite a few sessions of the conference for those that cannot attend. It’s also a good read if you’ve been to the conference and want to compare notes.

The sessions I’m covering include: Branding & Search, Blog & Feed Search SEO, News Search SEO, Big Site/ Big Brand SEM, Usability & SEO: Two Wins For The Price Of One. You can find more information on all of the sessions at the SES San Jose 2006 page. There’s a thread on the conference at Search Engine Watch forums and of course, the party info.