seschicago06

SES Chicago SEO Videos – Gord Hotchkiss

In the tradition established this summer at Search Engine Strategies in San Jose, there are more video interviews here in Chicago with interesting people that work in the search marketing industry. I’ve been shooting short videos with my trusty Sony Cybershot which you can see below.

First up is Gord Hotchkiss from Enquiro who discusses a few details of their most recent eyetracking report which compares Google, Yahoo and MSN search results. Online Marketing Blog did a short review of this report in November.

http://video.google.com/videoplay?docid=5322867270797653502

You can find out more about Enquiro here and Gord writes a handy blog over at Out of my Gord.

Click Fraud, Mafia and Terrorists

At the end of the SES Chicago show WebmasterRadio.fm held a press conference announcing some jaw dropping information about data being analyzed regarding click fraud being used to fund terrorist organizations as well as organized crime.

I shot about 13 min of video with Daron Babin and Jim Hedger speaking most of the time along with Dave Naylor, Mikkel deMib Svendsen and Jeremy Shoemaker chiming in. As with the other videos I’ve shot, I will upload when I have a better internet connection.

These are very serious topics and statements being made and Daron mentioned that log data provided by AIT web hosting is still being analyzed.

For an in-depth look at the situation, visit Search Engine Journal where Loren Baker provides a rundown along with a screen shot example.

TrueLocal Party at B.L.U.E.S.

Jake Baillie TrueLocal Party

TrueLocal Party at BLUES

Jake Baillie and the team from TrueLocal threw an awesome party at B.L.U.E.S. last night and a fun time was had by all. I’m short on time, so check out these photos on Flickr.

Thanks Jake!!!

Update!¬† Here’s a little sample of Chico Banks covering a Stevie Ray Vaughn song:

http://video.google.com/videoplay?docid=3811362429727729063

The TrueLocal party was one of the best parties during the SES Chicago conference. Every color of SEO hat was represented and Danny + entourage too.

Danny Sullivan’s New Empire

Danny Sullivan’s timing for announcing his new conference SMX during the Search Engine Strategies conference here in Chicago is as ballsy as it gets. The first SMX conference is in Seattle. Here’s the list of links for the new search marketing media empire Danny is building:

“Search Marketing Expo — SMX — is the new search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series.”

I have no doubt what Danny is creating will become wildly successful. It certainly is interesting hearing speculation from various people in the search marketing industry ranging from an extreme, “Anyone who is involved with Search Engine Watch after Danny leaves will be hated by the search marketing industry” to a more practical, “There’s room for many media and conferences in this industry and those that do the best job will be the most successful.”

Advertising on Social Media

Advertising with Social Media
This ClickZ track session on advertising with social media was moderated by Rebecca Lieb and included Gary Stein, Henry Copeland, Bill Flitter and Marc Schiller. I covered a very similar session on social media and advertising at Chicago ad:tech earlier this summer a lot more in depth than this post.

First up was Gary Stein who says social media is a way companies can expand beyond the reach of regular advertising.

Consumers are most responsive when you meet them as equals which is most evident with consumer recommendations. When you start partnering with your consumers and allow them to partner with each other in your presence, is when you can gain real value from social media.

Brands want media and agencies want brands.
Bud.TV
Yahoo sites: Ninetendo Wii.

Session – Fun With Dynamic Sites

The idea that your site has to be static, or look static, to do well in search engines is getting to be a thing of the past. This session covered the myths and current issues that people are facing with dynamic websites. All of which can be fixed.

Things to consider –

  • ? in a URL is ok as long as you don’t over do it.
  • & in a URL is ok too to a point.
  • Search engines don’t care about file extensions (.php, .html, .cfm, .asp) however Yahoo doesn’t like .c files.
  • Most content management systems have cleaned up their URLs. Check with your CMS vendor to get updated code. If they haven’t, bug them about it.

Duplicate Content and Multiple Site Issues

Chris Sherman
This session was moderated by Chris Sherman and included the following speakers: Mikkel deMib Svendsen, Shari Thurow, Adam Lasnik (Google), Tim Converse (Yahoo) and Jon Glick (Become.com) who is filling in for Anne Kennedy whose husband unfortunatley passed away over the weekend.

Duplicate content has resurfaced as an issue due to the increased use of syndication.

First up is Jon Glick.

What is duplicate content? Multiple domains with same home page. Duplicate content is a problem because while search engines want your content, they want unique content. Search engine webmaster guidelines offer specifics.

Example problems:
– Dynamic urls where different urls can access the same content.
– Multiple domains and one web site

Trust in Search! SES Dinner

At Search Engine Strategies conferences there are always after-conference events and last night was no exception. The SES Dinner hosted by Allan Dick of Vintage Tub and Bath was definitely a winner in my book.

Allan Dick

Sponsors included: Hitwise, pepperjamSEARCH, Range Online Media, Performics and Bizresearch who were all limited to using a single haiku (a 17-syllable Japanese poem) to tell the dinner attendees bout their services. Then we graded their performances and the top two winners won the highly-coveted “Footie” award (a clawfoot tub foot bolted to a wooden base). Todd Friesen of Range Online Media was a winner, and I believe pepperjamSEARCH was the other winner. I have videos of each haiku and will be uploading them to Google video later this week.

Google Webmaster Central

Today I had lunch with Joe Dolson and Mike McDonald as well as several hundred other search marketers in the Google Sponsored – Google Webmaster Central session.

I took several photos below as well
Danny Sullivan Amanda Camp Samantha Fox

Danny, Amanda and Vanessa

Amanda Camp and Evan? from Google

Amanda and Evan from Google
Adam Lasnik

Adam Lasnik from Google

I know what you’re thinking, where’s the blog post about this session?¬† It was lunch so I decided to take photos and a few videos instead. It will take a while to get the videos uploaded to Google Video, but I will update this post with those links later this evening.

Session – Drive Traffic with Google

This was more of a speed intro to some of Google’s newer services. Topics included Google Analytics, Google Gadgets, Webmaster Tools and Personalized Search. Each presenter gave a quick 10 minute overview of their topic and it was hardly enough to really get to know much about each service. The real value of this session was in the question answer portion. I learned that Google’s personalized search is going to offer analytics in the upcoming weeks so that you can see what people are looking for in your custom search. Customized Google Analytics reports are also being discussed, however it’s hard to say when that may become a reality.

Session – Vendor Spotlight

The vendor spotlight session covered alternatives or additives to going with PPC campaigns from companies like Google and Yahoo. They discussed how pay per call was more effective and available in more areas like TV and print than pay per click was. It also doesn’t suffer click fraud and clients like it more as it’s closer to a sale.

Tools for managing your pay per click and pay per call accounts were also discussed. Zanox offers a one stop shop for managing all your accounts including Google PPC, Yahoo PPC, click per call and more. Since it’s available worldwide, it can even help you with international accounts and search engines. Lycos spoke on how there offerings and how they can be customized for verticals and you can even become a publishing partner to use Lycos tools while running your own ad network with your own look and feel. Both companies trying to make it easier on the end user and increasing ROI.

Optimizing for Video Search Engines

video optimization panel

One category of social media optimization that’s growing tremendously is online video sharing and social video search web sites.

This session on Video Search Optimization at the Chicago Search Engine Strategies conference was moderated by Chris Sherman and included Eric Papczun from Performics, Jon Leicht from Intuit and Gregory Markel from Infuse Creative. There was just a hint of a competitive flavor in this early Monday morning session, which made it a little more interesting.

For the most part, the session focused on the fundamentals of SEO. The basic concepts that are appropriate for search engine optimization also apply for video search optimization with a focus on “textbook SEO” tactics.