Day One SES NY 2008 Summary and Photos

SES New York Audience

Yesterday proved to be an interesting kickoff to this year’s Search Engine Strategies conference here in New York. The Organic Listings panel was entertaining and informative as always and the Build Investment Interest in your SEO/SEM firm was an early indulgence for myself that offered great tips for those looking at the future liquidity and monetization for their agency.

Jolina weighed in with her posts on excellent sessions, Four Ways to Redfine the Customer and Three Tips for Successful Analytics. There was also a spontaneous goofball interview with Mike McDonald of WebProNews offering a few insights about the future of SES/SMX.

SES New York Video: Mike McDonald WebProNews

At SES San Jose in 2006, I took a 21 second video of Mike McDonald from WebProNews while we were standing in line for the bus to the Google Dance. That short video was followed by many other videos interviews with interesting people in the search marketing business which you can find on TopRank’s YouTube channel, and on our Videos category.

Mike and WebProNews have also been covering conferences very successfully through videos and have literally raised the bar on search marketing conference videos. The WPN videos are very creative and seem to get better each time. I decided to turn the tables and shoot a quick (and funny) video interview with Mike talking about his equipment challenges, sending an employee to wander the streets of NYC to find a cable and the issue of SMX and SES: Can they coexist?

Session: Build Investment Interest in Your SEO/SEM Firm

Pat Hall Anne Kennedy

How to Build Investment Interest in Your SEO/SEM with an introduction by Anne Kennedy and a presentation by Patricia Hall, Investment Banker, Hallmark Capital. If you own and/or are running a fast growing search marketing agency and want to gain more insight into making your firm more valuable for acquisition/investment, then this session is for you.

Pat Hall

What Wall Street looks at.

  • Client list is important. Keep in mind, if you have big name clients now, what will you need to do to keep them.
  • Nature of revenues. Are they one time projects or are they retainer based? One time projects can be good if you specialize and can go to all the other players in a category.

Session: Organic Listings Forum

SES NY 2008 Organic Listings Forum

Organic Listings Forum with Mike Grehan moderating and Jill Whalen, Dave Naylor and Greg Boser on the panel. Here we have an all star SEO cast available to answer questions about organic SEO.

Mike starts out with a nod to St Patrick’s day. During introductions Greg says he’s a reformed black hat spammer.


Audience: To what extent does Google use user data and behavior and how relevant is PageRank?

Greg: PageRank is irrelevant. It’s not important the way it used to be. It’s important to get crawled and how often you get crawled. It’s “link juice”. Use no follow to sculpt your PageRank.

Dave: Getting links from high PageRank sites isn’t what it was. The more authority you have, the more “bonus” features you’re going to get from Google.

SES New York 2008 Day .5

Sky Clouds

After a seemingly quicker than normal flight from Minneapolis into LaGuardia, Jolina and I then made it to the Sheraton in near record time. Monday begins what is the biggest SES show of the year: Search Engine Strategies New York. We’re both looking forward to this SES with great anticipation. Jolina blogged SMX West recently and will also be blogging the SES show.


We’ll be doing a mix of blogging sessions, taking photos and video interviews as well as participating in a few after conference events. Sessions I plan on attending Monday include:

Organic Listings Forum with Mike Grehan moderating and Jill Whalen, Dave Naylor and Greg Boser on the panel. Here we have an all star SEO cast available to answer questions about organic SEO. The audience will also have the opportunity to share their own tips and tools.