The Branding and Search session started out with Barbara Coll moderating and the following cast of characters: Ron Belanger from Yahoo! Search Marketing, Jonathan Mendez from OTTO Digital, Chris Copeland from Outrider Search Marketing, Mike Margolin from Targeted Marketing, RPA and Jenny Howell American Honda Motor Co. who did not speak, but was the topic of Mark Margolin’s presentation.
Just before this session started I ran into a prominent search marketer and we talked about some of the common questions related to search and branding. How do you sell clients on search marketing for branding purposes? Also, how do you best measure it? These questions and more were answered by the panel.