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Session: Ads in A Quality Score World

TopRank Online Marketing on Aug 21st, 2007     Online Marketing, Search Engine Strategies, Search Marketing

Danny Sullivan & His Panel

In 1981 when legendary Minneapolis agency Fallon first opened their doors, a full page ad was run in the Star Tribune, Minneapolis’ primary daily, alerting the local business denizens that a new ad agency was promising to help them outsmart the competition, rather than outspend them. The concept of quality score as it relates to PPC ads always reminds me of this anecdote from the traditional ad world.

Quality score, as covered by Danny Sullivan and his esteemed panel at the session “Ads In A Quality Score World” is the bold idea that an ad’s success should be dependent on whether it produces content relevant to that which it promotes. In other words, a firm should not have to outspend its competition to be successful if it’s simply bright enough to ensure their ad speaks directly to its target’s expectations.

TopRank Online Marketing

Session: Public Relations Train Wrecks in the Interactive Biz

TopRank Online Marketing on Aug 20th, 2007     Online Marketing, Online PR, Public Relations, Search Engine Strategies

Online Marketing Blog’s coverage from day one of Search Engine Strategies San Jose 2007

Kevin Ryan, Brad Berens and Rebecca Lieb

Day 1 at SES San Jose began with the “no more horsing around” session, “Public Relations Train Wrecks in the Interactive Biz: Disaster Can be Avoided”, moderated by Kevin Ryan, VP & Global Content Director of SES & Search Engine Watch.

For those that remember my introductory post, this session held special interest, for, in my role as an Account Manager handling the Public Relations initiatives of several client firms, I constantly strive to ensure the phrase “train wreck” is the furthest concept away from not only my own personal vocabulary, but my client’s business psyches.

Lee Odden

SES San Jose Day Minus One

Lee Odden on Aug 20th, 2007     Marketing PR Conferences, Online Marketing, Search Engine Strategies

San Jose Convention Center

The TopRank team arrived in San Jose about noon and it was the first time I’ve been on a flight in six months where there wasn’t some sort of delay. Luckily, we scored exit row seats for everyone on the way here, hopefully it will be that way going home as well.

TopRank SES Bloggers

After getting settled at the Fairmont, THANKS JOE MORIN!, and bumping into Mike McDonald from WebProNews, we headed over to Gordon Biersch for lunch. As usual the outside courtyard was very nice as was the food. Bumped into Mike McDonald from WPN again. Is he stalking us? :)

Dana Larson Thomas McMahon

Lee Odden

SES San Jose 2007 Special Events, Er Parties

Lee Odden on Aug 16th, 2007     Online Marketing, Search Engine Strategies

We all know networking with other smart search marketers, prospective clients, marketing partners and candidates is one of the biggest benefits of attending search marketing conferences. Many times, this comes in the form of parties, some of which have been pretty fun in years past, especially anything involving WebmasterRadio.FM.

However, the trend regarding post conference events has shied away from big extravaganzas and more towards exclusive, invite-only private parties. Matt Cutts from Google had some thoughtful things to say about this at last year’s Pubcon.

For the thousands of SES San Jose attendees NOT on the invite list of such gatherings, there are a good number of “open to all” events being published by SES:

Lee Odden

Blogging Search Engine Strategies San Jose

Lee Odden on Aug 13th, 2007     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Greetings Online Marketing Blog readers! In just one week I’ll be attending my first Search Engine Strategies conference in San Jose! After reviewing the week’s sessions, I am thrilled at the opportunity to learn about what’s new in the industry and to finally meet (in person) some of our clients from the bay area!

I am most excited about Day 1’s session on “Searcher Behavior” moderated by Enquiro’s Gord Hotchkiss who has been interviewed here before. As some of you may know, based on Lee’s introduction in a previous post, I was to pursue my PhD in the field of psychology. Needless to say, I am fascinated by psychological as well as sociological interactions as they relate to searcher behaviors and am eager to see what insights this session will bring.

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