Ultimately, to measure Search Engine Optimization (SEO) success, you aren’t necessarily looking at individual metrics – you are looking for a connection between the metrics – and the resulting affect on revenue.
If my lead seems to negate the name validity of the SES San Francisco session, ‘Meaningful SEO Metrics,’ it is completely unintentional.
Moderated by John Marshall, CTO of Market Motive and SES Advisory Board Member, this excellent session featured on its panel:
- Richard Zwicky, Founder & CEO, Enquisite
- Ray “Catfish” Comstock, Director of SEO, BusinessOnLine
- Jon Glick, VP of SEO and GM European Web Properties, Become.com
“Infinitely measureable means adjustable,” opens Zwicky. “And online marketing is completely measureable.”