Whether you agree or disagree that email has one foot in the grave, many online marketers are finding effective ways to leverage email as part of a social media marketing mix. Integrating email and social media was the topic of discussion at a session during the MIMA Summit last week with Loren McDonald, VP of Industry Releations, SilverPop and Brian Brown, Director of Modern Marketing, ideapark.
Social sharing options embedded in online content have helped increase distribution and reach for thousands of web sites. One of the most common ways email has been used in a social context is “Forward to a Friend”. However, the tried and true ‘Forward to a Friend’ link has less than .1% CTR, so many marketers have taken it upon themselves to find a new way to circulate content amongst networks.