Online Marketing Blog

Truly, is there anything in the world more beautiful than a perfectly designed website?

One that is easy to find, easy to navigate, all while burning its design into the heart of its visitors?

Like a perfect marriage, it contains seamless and complimentary aspects of all that have a stake in its creation to the point that its union seems almost too easy.

Our nation’s high divorce rate serves to remind us that it’s truly not as easy as it looks. My first session at SES Chicago, “Usability & SEO” served as a reminder that these two complimentary concepts do not blend seamlessly without a bit of work.

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This session was moderated by Chris Sherman and included the following speakers: Mikkel deMib Svendsen, Shari Thurow, Adam Lasnik (Google), Tim Converse (Yahoo) and Jon Glick (Become.com) who is filling in for Anne Kennedy whose husband unfortunatley passed away over the weekend.

Duplicate content has resurfaced as an issue due to the increased use of syndication.

First up is Jon Glick.

What is duplicate content? Multiple domains with same home page. Duplicate content is a problem because while search engines want your content, they want unique content. Search engine webmaster guidelines offer specifics.

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Moderated by Rebecca Lieb of ClickZ with presentations by Matt Bailey of SiteLogic and Shari Thurow of Grantastic Designs. First up is Shari who answered questions about usability and search.

What is usability? Shows term highlighting in Google search results. Titles, snippets and web address.

Web site usability serves two purposes: Relevancy and encouraging clicks to your site.

Usability addresses all search behaviors.
- Querying (refining, expanding)
- Browsing, surfing
- Pogo-sticking (Jared Spool)
- Foraging
- Scanning
- Reading

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