shari thurow

Duplicate Content and Multiple Sites – SES Chicago

susan moskwa googleThe second session on my liveblogging hitllist for SES Chicago is the “Duplicate Content and Multiple Sites” moderated by Adam Audette. Unfortunatley, Michael Gray was not able to be there, so things started up with Susan Moskwa, Webmaster Trends Analyst from Google, and Shari Thurow was added on the fly.

What is duplicate content? Identical or substantially similar content. Also multiple URLs with the same content. Google realizes that duplication can be deliberate or accidental.

Basically, duplicate content in the context of a search engine is publishing different URLs that present the same content. (My Example:)

www.domainname.com
domainname.com
www.domainname.com/index.php
www.domainname.com/index.php?sid=123

Why does Google care about duplicate content? Users don’t like to see 10 nearly identical results. Also, there’s no benefit in crawling multiple urls with the same content. It’s a waste of resources for Googlebot to do that.

SES Session: Usability and SEO

Usability & SEO at SES Chicago

Truly, is there anything in the world more beautiful than a perfectly designed website?

One that is easy to find, easy to navigate, all while burning its design into the heart of its visitors?

Like a perfect marriage, it contains seamless and complimentary aspects of all that have a stake in its creation to the point that its union seems almost too easy.

Our nation’s high divorce rate serves to remind us that it’s truly not as easy as it looks. My first session at SES Chicago, “Usability & SEO” served as a reminder that these two complimentary concepts do not blend seamlessly without a bit of work.

“Usability & SEO”, moderated by Jeffery Rohrs, included on its panel:

  • Shari Thurow, Founder & SEO Director from Omni Marketing

Duplicate Content and Multiple Site Issues

Chris Sherman
This session was moderated by Chris Sherman and included the following speakers: Mikkel deMib Svendsen, Shari Thurow, Adam Lasnik (Google), Tim Converse (Yahoo) and Jon Glick (Become.com) who is filling in for Anne Kennedy whose husband unfortunatley passed away over the weekend.

Duplicate content has resurfaced as an issue due to the increased use of syndication.

First up is Jon Glick.

What is duplicate content? Multiple domains with same home page. Duplicate content is a problem because while search engines want your content, they want unique content. Search engine webmaster guidelines offer specifics.

Example problems:
– Dynamic urls where different urls can access the same content.
– Multiple domains and one web site

Two Peas in a Pod: Usability and SEO

SEO and Usability SES San Jose

Moderated by Rebecca Lieb of ClickZ with presentations by Matt Bailey of SiteLogic and Shari Thurow of Grantastic Designs. First up is Shari who answered questions about usability and search.

What is usability? Shows term highlighting in Google search results. Titles, snippets and web address.

Web site usability serves two purposes: Relevancy and encouraging clicks to your site.

Usability addresses all search behaviors.
– Querying (refining, expanding)
– Browsing, surfing
– Pogo-sticking (Jared Spool)
– Foraging
– Scanning
– Reading

What is web site usability? Shari believes usability is a quality attribute that assesses how easy user interfaces are to use (Jakob Nielsen). Usability is task oriented. Usability meets a balance between satisfying users and business goals.