TopRank Online Marketing

TopRank Online Marketing

PRSA 2008: True Tales of Social Media Measurement & Analytics

TopRank Online Marketing on Oct 26th, 2008     Marketing PR Conferences, Social Media

How do you measure something that seemingly cannot be measured?  For example, how much do I love this little guy here who answers to the name of Clark:

Session 2 001

And how much does this same little guy hate, just hate I tell you, taking a bath:

Session 2 002

In both instances, it’s as wide as my arms can go.  So how can we analyze it?

That was the question Katie Delahaye Paine, CEO of KDPaine & Partners, and Shonali Burke, Consultant with ABC, sought to answer in the PRSA Session “True Tales from the Social Media Measurement Trenches – Using Research to Learn & Improve Our Programs” – an excellent session bookend by a social media case study on The American Society For Prevention of Cruelty to Animals (See!  You were probably thinking I was just showing off pictures of my new puppy!)

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