It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet. Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate.
Why is integration between search, social and email important?
Simple, it works.
It works for customers and what works for customers, works for reaching your marketing goals.
The most basic of marketers have some understanding of how their customers discover information on the web. They know their buyers’ preferences for content types and topics. Most marketers also have an idea of what offers will compel those customers to take action. When you map that customer journey out, it is inevitable in nearly ALL cases that search, social and email play a role in bringing the customer through the buying cycle.