TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Poll: Your top reason for attending marketing conferences?

Lee Odden on Mar 10th, 2008     Marketing PR Conferences, Online Marketing, Reader Polls

reader poll

With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a healthy dose of optimism about what more competition will do for attendees. I would think the sustainability and success of any conference is in large part dependent upon attendees needs being met. Whether your primary business is interactive marketing, public relations, advertising or SEM, online marketing and PR oriented conferences offer a variety of benefits.

Because of Online Marketing Blog readers’ varied marketing and PR related interests, this week’s Poll aims to identify the top motivations for readers to attend marketing industry conferences:

Why do you attend marketing industry conferences?

  • Maintain knowledge - stay current (36%, 63 Votes)
  • Networking (34%, 60 Votes)

Lee Odden

Search Insider Wrap Up – Utah 2007

Lee Odden on Dec 19th, 2007     Interactive Marketing, Online Marketing, Search Insider Summit

Welcome to Search Insider Summit
This weekend completed a successful wrap up of MediaPost’s second Search Insider Summit show for 2007. TopRank’s participation with the event involved both speaking (moderating actually) and serving as a media sponsor.

Stein Eriksen Lodge
The Stein Eriksen Lodge in Park City, Utah was an excellent location for a winter event, especially for those that participated in the snowshoeing, skiing and snowmobiling activities. Next year the two SIS event will be held in May (down South maybe?) and another Winter event in December. Below is a wrap up of blog posts, images, video and even a few PowerPoint presentations.

Blog Posts and Live Coverage:

Lee Odden

SIS Session: Microsoft New Keyword Services Platform

Lee Odden on Dec 14th, 2007     Interactive Marketing, Microsoft Bing, Online Marketing, Search Insider Summit

Microsoft adCenter

The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.

Stacy Harris from Microsoft adCenter

Stacy Harris:
Feedback from marketers is that traffic is good, but they want more of it. Marketers also want AdCenter to be easier to use.

Natala Menezes Microsoft adCenter

Natala Menezes is up next and promptly announces Stacy was engaged last night!

Key points for current and future development of adCenter: Quality, Transparency and Simplicity.

What does this mean to keyword research, optimization and analysis? Access to real data, not just graphs including demographic and geographic information. It also means easy to use tools including keyword libraries and an adCenter add-in for Excel 2007 which focuses Keyword research, forecasting and monetization data.

Lee Odden

SIS Session: Leveraging Local Search on a National Basis

Lee Odden on Dec 13th, 2007     Interactive Marketing, Local SEO, Online Marketing, Search Insider Summit

Aaron Goldman

10:45am: Leveraging Local Search on a National Basis with:
Moderator: Aaron Goldman, VP, Marketing & Strategic Partnerships
Marc Barach, CMO, Ingenio
Mike Margolin, VP, Interactive Marketing Director, RPA
Christopher Knoch, Principle Consultant, Omniture Consulting Group, Omniture, Inc.

Aaron excitedly shows slides/stats from eMarketer supporting that budgets are going to local, “local is here”. 20% of all queries are local based but over half of all queries are for local info but do not include geographic terms in the query (according to SEMPO)

Leveraging Local Search on a National Basis

Local campaigns
Chris describes the importance of having locations of all offices your company operates in as well as having a store locator. Don’t overuse brands and use geo phrases in ads.

Aaron: What are some best practices for online-only retailers?

Lee Odden

SIS Session: Will Big Agencies Ever “Get” Search?

Lee Odden on Dec 13th, 2007     Interactive Marketing, Online Marketing, Search Insider Summit

Gord Hotchkiss Mike Margolin

9:00am: Keynote address – FaceOff: Will Agencies Ever “Get” Search? with:
Gord Hotchkiss, CEO & President, Enquiro
Mike Margolin, VP, Interactive Marketing Director, RPA

To present his point about whether agencies “get” search or not, Gord started things out by telling a story. He brings up John from MediaPost to be a human map of Ontario, points out some factual information about Ontario.

Gord asks the audience, “Based on that, would you want to visit?”  Not really. To find out more about Ontario, what would you do? Search.

Using broad topics and search phrases, what sorts of sites would you expect to find? Official Tourism board. Unfortunately, that site isn’t going to get found. What the OTB bid via paid search was all long tail phrases and only from April – July. Doing so misses out on all the investigative search and off season search from people planning vacations.

Lee Odden

Search Insider Summit Day 1

Lee Odden on Dec 13th, 2007     Interactive Marketing, Online Marketing, Search Insider Summit

View from Stein Eriksen Lodge

Despite the snowy, blowy mountains outside it’s going to be hot inside at the Search Insider Summit conference with the following sessions on my plate for attending and some for blogging:

8:00am-8:45am
VIP Breakfast: Compete, Inc. – “Carving Up the Market in Park City – Your guide to segmenting the marketplace for better ad targeting”

8:45 am:
Opening remarks: Gord Hotchkiss, CEO & President, Enquiro —Emcee of the Search Insider Summit

9:00am:
Keynote address – FaceOff: Will Agencies Ever “Get” Search? with Gord Hotchkiss, CEO & President, Enquiro and Mike Margolin, VP, Interactive Marketing Director, RPA

9:45am:
Managing Search in an Uncertain Economy with:
LeeAnn Prescott, Director, Research & Communications, Efficient Frontier
Roger Barnette, President, SearchIgnite
Brian Boland, Director, Microsoft adCenter
Joe Charlson, CMO, EDMC

Lee Odden

Search Insider Summit Day .05 Photos

Lee Odden on Dec 13th, 2007     Online Marketing, Search Insider Summit

Welcome to Search Insider Summit

You know those stories you hear once in a while about people who “blog in the nude”? Well, that will never be me but I am in a plush robe courtesy of Stein Eriksen Lodge, the place where Mediapost’s Search Insider Summit is being held the rest of this week and on Saturday. I just returned from the opening reception where hours’dourves and drinks were served along with smart conversation.

Aaron Goldman

Familiar faces included Aaron Goldman from Resolution Media, Gord Hotchkiss from Enquiro, David Berkowitz from 360i, Natala Menezes from Microsoft and Paul Bruemmer from Red Door Interactive. What’s nice about SIS events is that I DON’T know that many people yet and get to meet really interesting people from interesting companies like Carel Hearon from eLuxury, Carrie Coffee from Medio, Kendall Fargo from Intuit and John Hart from a particularly interesting technology company out of New Zealand called vortexDNA.

Lee Odden

Reader Poll: Can SES, SMX and Pubcon Coexist?

Lee Odden on Sep 14th, 2007     Marketing PR Conferences, Pubcon, Reader Polls, Search Engine Strategies, Search Insider Summit, Search Marketing Expo

SES New York Audience

A lot has changed in the search marketing conference industry in the past year. The biggest news being the addition of Kevin Ryan to oversee Search Engine Watch and Search Engine Strategies along with the departure of Danny Sullivan from SES to start his own venture, Third Door Media and the Search Marketing Expo or SMX series of conferences.

Additional news includes the success of new conferences like MediaPost’s Search Insider Summit, programmed by David Berkowitz as well as the reduction in conference dates for Brett Tabke’s WebmasterWorld’s Pubcon down to one (albeit, temporarily) in Las Vegas. With the number of new and niche conferences popping up it begs the question as to whether the market demand can support so many events?

reader poll

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top