Site-search Tag Category | Online Marketing Blog

Wisdom of Crowds Search

Posted by Lee Odden on Apr 11th in Online Marketing, Search Engines, Search Industry News |

One interesting service that I learned about today was a site search service called Collarity. They offer a site based search service that can display community-clustered search results based on previous users actions. The service can also deliver optimized ads with the search results allowing publishers another way to monetize content.

An example of an implementation can be found at the My Fox LA site. I think there are multiple stories to tell about this service, both from a user perspective and the site monetization angle. The results are different enough that I think it may take users some getting used to, but it certainly invokes interest as an alternative to the ineffective site search that exists on most web sites.

Subscribe to this Feed

3 Responses

SEO Improves Customer Service

Posted by Lee Odden on Nov 21st in Online Marketing, SEO |

A group blog I write for on occassion is hosting a carnival of customer service and invited the group to contribute. This is a business blog directed towards small and medium sized businesses on issues ranging from legal considerations to SEO. The invite made me think about how SEO can affect a customer’s experience with a site and it’s brand.