Earlier this week Matt McGee of Small Business SEM blog did an interview with me about public relations for small businesses. Matt has had a lot of marketing experience so he asked some great questions that I think businesses small and large will benefit from.
Here are a few sample questions:
Are press releases better for traditional publicity purposes or for SEO purposes — or can the same release do both? How?
The same release can be used as an introduction to a publicity opportunity, but there is no substitute for human contact. Press release distribution alone rarely achieves media coverage. Contacting the media with a reference to a press release and unique story ideas can improve your chances of media coverage significantly. While a large percentage of journalists research press releases online, many continue to rely on press releases via email as a method of getting new story ideas.
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