small business seo

A Small Business Owner’s Guide to Local Search Optimization

small business owner

It’s a restaurant owner’s worst online nightmare – someone is searching for a restaurant in your neighborhood and your business doesn’t appear until page 7 of the search results, right below the creepy deli/gas station hybrid three towns over.

According to a 2014 Google study, 50% of mobile users are most likely to visit a storefront within a day of conducting a local search online. Over the next few years it’s very probable that these numbers will only continue to increase. With conversion rates like these, it’s clear that there are revenue driving benefits to optimizing your local presence so that you can be seen online by more of your potential customers.

7 Essential SEO Tips for Small Businesses

search engine optimizationWhen it comes to marketing in the current economy, small businesses need all the help they can get. They don’t have the ad budgets, the personnel or the time that the bigger competition has. But none of those factors really matter to search engines, and SEO is a great way to both level the playing field and steal marketshare.

Here are a few tips that small businesses can use to improve their SEO and user experience.

1. Turn everything into content

Content is still King. Search engines still love unique content, and the more useful content there is on your website, the more opportunities you give searchers to find your products and services. Rob Snell gave a fabulous presentation at PUBCON South, and one of the main takeaways was how to turn everything on an e-commerce site into content. Here are some ways to “free” extra content on your site. Here were some of his tips:

Recession Proof Search Engine Optimization Tips

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In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured. Recently there has been some dialog and commentary on certain SEM channels about upcoming harder economic times calling for SEO to be taken back to the basics: “Textbook SEO” as Mike Grehan would put it. I disagree with the premise that companies should stop experimenting with new tactics and stick with the fundamentals. Effective SEO in any economic environment means getting more creative, not mundane.

“As search engines evolve with features such as personalized, social and unified search, so must marketers evolve — especially those on a budget.”

Search Engine Optimization for Small Business

Recently I did a podcast for AllBusiness.com , recently acquired by Dun & Bradstreet, along with their Marketing Director, David Saries. The audience for AllBusiness.com is small businesses, so the questions were flavored toward the perspectives many do it yourself or hands on web site owners and online business owners have.

The podcast discusses a variety of topics ranging from a definition of SEO to common SEO mistakes. We also discuss emerging online marketing channels and whether small businesses can “do SEO in-house” or not. You can listen to the full podcast here: “The Fundamentals of Search Engine Optimization

Most companies are aware there are things they can do to improve their visibility on search engines. Some may have even heard the term, “search engine optimization” (SEO). But how many really know what that means?