[Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.]
It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had more data and metrics at our fingertips. Actually, we flew past merely having data to having real-time data.
Surprisingly some don’t initially like web metrics. Common concerns I’ve heard over the years include:
- It’s too confusing
- Information overload
- What am I supposed to do with all this data?
- Won’t all this tracking be expensive?