TopRank Online Marketing

Lee Odden

Essential Q and A on SEO & Content Marketing for Small Businesses

Lee Odden on Jul 17th, 2013     Content Marketing, Online Marketing, Small Business

SEO Content Marketing Small BusinessThe idea of making online content that is useful to people as well as easy to find and share applies to any organization whether it’s a B2B software company, a non-profit association or a government organization. There’s so much information being produced and promoted plus a growing array options for consuming content that standing out can be a real challenge.

I recently did a Google+ Hangout with a group of Chamber of Commerce executives from all over the U.S. talking about the role of content in marketing for small businesses. We dug into the fundamentals of what to talk about and how it can create a mutual benefit for SMBs and their customers. We also discussed the notion of empathy for our audiences and how important it is to invest in quality content as well as efforts to make that content easy to find and share.

Lee Odden

5 Online Marketing Essentials for Small Business Marketers

Lee Odden on Mar 26th, 2013     Blogging, Content Marketing, Online Marketing, SEO, Social Media

America the Digital

As new businesses are started every day across the U.S., many of those entrepreneurs are grappling with the realities of how to market their ideas, products and services.

Limited resources and an overabundance of options requires filtering and prioritization when it comes to where marketing investments are made, whether it’s content, blogging, social media, or SEO.

Common questions include: What to measure? What if it fails? What should we outsource?

Here are a few answers to those questions that I was asked as prep for an interview:

What advice do you have for business owners or entrepreneurs who are staying out of blogging and/or social because they don’t feel they can produce enough content on a regular basis to keep things interesting?

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