Online Marketing Blog

Minnesota is home to a tremendous amount of digital marketing and social media talent. The local Social Media Breakfast events are notorious for “selling out” in minutes and attracting upwards of 300 – 350 attendees.  There are over 1,200 members of the group’s SMBMSP social network. The founder of this group is none other than Rick Mahn.

Officially, Rick is the founder of Social Media Breakfast – Minneapolis/St. Paul, Social Media Strategist for Land O’Lakes, blogger, podcaster and author for Personal Branding Magazine. As part of Online Marketing Blog’s continuing effort to showcase social media movers and shakers in the Midwest, I connected with Rick for the following interview.

You’re a technology guy that now works as a Social Media Strategist at Land O’ Lakes. Can you tell us about the journey to that position?

This morning the 8th social media breakfast meeting (started by Rick Mahn) was held at the Deluxe HQ here in the Twin Cities.  In a very short time this meeting of a few social media enthusiasts at a coffee house has grown to over 125 people hosted by the likes of  Best Buy and PartnerUp, a company acquired by Deluxe.

The main speaker at this morning’s event was David Meerman Scott, popular author of several books including, “New Rules of Marketing and PR” which I recently recommended to a crowd of about 400 at the PRSA International conference earlier this week.  Graeme Thickins was able to convince Scott to stay an extra day for the smbmsp event from another speaking engagement, much to the benefit of the MSP social media crowd.