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Lee Odden

20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp

Lee Odden on Nov 24th, 2014     Social Media

Social Media Gnome

On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72.

The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”.

Featuring case studies about local and national brands including Land O’ Lakes, Thomson Reuters, Axonom and two Fortune 100 technology companies, presentations were given by Jaclyn Grossfield @jaclynanng, Casey Hall @CaseyHall_ and myself.

While the Minneapolis / St. Paul Social Media Breakfast events are always well attended, this one was particularly so because of the insatiable interest in practical social media marketing insights. That and maybe the introduction of the “Social Media Gnome” pictured above. Instead of “Elf on a Shelf” think of him as a “Gnome in Your Zone” watching to make sure you’re following best practices. [Cue laugh track]

Eliza Steely

#SMBMSP59: What You Need to Know about Location-Based Social Media for Business

Eliza Steely on Oct 31st, 2013     Marketing PR Conferences, Online Marketing, Social Media

@toprank #smbmsp59On Halloween you expect to see costumes, candy, spooky decorations and….bacon?! Yes you read that correctly. At this morning’s Minneapolis and St. Paul Social Media Breakfast there was bacon. And bacon costumes. Several of the TopRank team opted for their own unique costumes like Gumby, Wayne (from Wayne’s World), a hunter, and Steve Jobs.

With the surge in apps with location-enabled features—Foursquare, Facebook, Yelp, Instagram, and Twitter to name a few—it’s no surprise that this month’s breakfast delved into best practices for incorporating location-based (or location-aware) apps a part of your social media strategy. Presenter Christopher Lower of Sterling Cross Communications used case studies & success stories to offer advice to attendees. Here are 16 key takeaways our team gleaned from the presentation:

Brian Larson:

Ashley Zeckman

6 Essential Community Management Tips from #SMBMSP40

Ashley Zeckman on Nov 3rd, 2011     Marketing PR Conferences, Online Marketing, Social Media

October 28, 2011 marked my first attendance at the Minneapolis chapter of Social Media Breakfast (#SMBMSP).  I arrived at 514 Studios around 7:45am and to be honest, I was surprised at the number of people already in the audience.  I grabbed my seat in the second row and had an opportunity to to meet the featured speakers Lisa Grimm and Meg Knodl right before they took their seats at the front of the room.

Did You Know?

  • There are 46 SMB chapters nationwide
  • #SMBMSP has officially consumed 3,751 pieces of bacon
  • October 28, 2011 marked the 40th SMB for the MSP chapter
  • MSP is the largest chapter (and according to SMBMSP Director Mykl Roventine, the Twin Cities has the most attractive members)

#SMBMSP40 Speakers

Lee Odden

Social Media MiNterview: Rick Mahn Land O’Lakes & SMBMSP

Lee Odden on Dec 3rd, 2009     Interviews, Online Marketing, Social Media

rick mahnMinnesota is home to a tremendous amount of digital marketing and social media talent. The local Social Media Breakfast events are notorious for “selling out” in minutes and attracting upwards of 300 – 350 attendees.  There are over 1,200 members of the group’s SMBMSP social network. The founder of this group is none other than Rick Mahn.

Officially, Rick is the founder of Social Media Breakfast – Minneapolis/St. Paul, Social Media Strategist for Land O’Lakes, blogger, podcaster and author for Personal Branding Magazine. As part of Online Marketing Blog’s continuing effort to showcase social media movers and shakers in the Midwest, I connected with Rick for the following interview.

You’re a technology guy that now works as a Social Media Strategist at Land O’ Lakes. Can you tell us about the journey to that position?

Lee Odden

David Meerman Scott Social Media Breakfast Minneapolis

Lee Odden on Oct 31st, 2008     Interactive Marketing, Marketing PR Conferences, Online Marketing, Other Events, Social Media

Social Media Breakfast Minneapolis This morning the 8th social media breakfast meeting (started by Rick Mahn) was held at the Deluxe HQ here in the Twin Cities.  In a very short time this meeting of a few social media enthusiasts at a coffee house has grown to over 125 people hosted by the likes of  Best Buy and PartnerUp, a company acquired by Deluxe.

The main speaker at this morning’s event was David Meerman Scott, popular author of several books including, “New Rules of Marketing and PR” which I recently recommended to a crowd of about 400 at the PRSA International conference earlier this week.  Graeme Thickins was able to convince Scott to stay an extra day for the smbmsp event from another speaking engagement, much to the benefit of the MSP social media crowd.

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