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Sunday Social Media News

Posted by Lee Odden on Jan 7th, 2007 in Blogging, Online Marketing, Public Relations, Search Industry News, Social Search |

WebProNews has posted another great video interview, this time with Todd Malicoat and Neil Patel. In this interview, Mike McDonald of WPN discusses social media optimization and digg with Todd and Neil who presented on a SMO session at SES Chicago.

Speaking of social media, Neil and Cameron’s Pronet Advertising blog was awarded “Best Blog on Social Media Optimization” in Search Engine Journal’s recent Blog Awards. Barry does the best roundup of the blog winners over at Search Engine Land though. Note to Loren: Please take notes from Barry, it would be easier to find the good stuff on SEJ!

Sunday Social Media News

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Why Use Social Media With Your Press Release?

Posted by Lee Odden on Oct 31st, 2006 in Online Marketing, Online PR, Press Release Optimization, SEO, Social Bookmarking, Social Media |

Social Media News Release - Separating Fact From Fiction

Of the many motivating factors for the use of social media press releases, there are two driving forces that stand out: The changing needs of the end consumer and increasing ease of use for the media.

Due to the increasingly social and sharing nature of the web and the increasing importance of press releases as direct to consumer communication tools, it is important for marketers and public relations professionals to adjust their message format and delivery to correspond with the needs of today’s web savvy audience.

Why Use Social Media With Your Press Release?

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