Day 1 of SMX West wrapped up with a tailgating party and the SMX Search Bowl which pinned the search engines, the search marketers and Microsoft against one another in a game of industry-related trivia.
Tailgating party at SMX West
More tailgating
and more tailgating, but this time people were paying attention 
The SMX Search Bowl contestants, with host Danny Sullivan
Matt Cutts getting ready to play
A packed house for ‘kick off’
Look – I’m one of the contestants!!!….sort of
Check out all of the photos at TopRank’s SMX West Flickr set.
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