[Note from Lee: This is a perfect session for Jolina because she manages one of the largest enterprise SEO projects for any agency our size – over 2o different business units for a Fortune 20 company.]
SEO for the enterprise requires a very different approach, than SEO for an small or medium business (SMB).
Deploying the same approach at the enterprise level, as you would for an SMB, would be like trying to clean a wine spill with Windex. Youâ€™ll end up making a bigger mess.
The Enterprise SEO panel at SMX moderated by Detlev Johnson of SearchReturn and Matt McGee of Marchex provided excellent insights into what you should and should not do with these types of search marketing projects.