SMX Social Media kicked off Tuesday morning in the Metropolitan Center in New York with a session entitled Social Media Marketing Essentials. Moderated by Danny Sullivan, editor-in-chief of Search Engine Land, this kickoff session reviewed the basics of what you need to know in the world of SMM.
Rand Fiskin of SEOmoz spoke first of the importance of social media and why it is important. From April 2006 to April 2007, social media use increased by 668%. These statistics are incredible, and with social media usage increasing every day, it is important to make sure you at least understand what it is and if you choose to use it with your company, what you can do with it.