Engage or Die
1. Our opportunity with social media is to do something more meaningful than just “marketing”.
2. Social media is not here to save you. It’s not here to make your business matter again. That’s your job. Social media are the tools to help you connect and engage.
3. Each social platform is its own community. What we do on the social web isn’t about social media at large, but cultivating community within each distinct platform. If this was easy, we wouldn’t be here.
4. Where to start: What makes you/your business so special?
5. This is not a social destination situation. On the social web, you’ve really go to be compelling to engage or visitors will just leave and go somewhere else.