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Lee Odden

Social Engagement ROI & the Value of Exchange

Lee Odden on Feb 27th, 2012     Online Marketing, Social Business, Social Media

Social Media Engagement & ROIHow do you measure your online marketing performance? What are your goals, your KPIs and how do you measure ROI? These are pretty common questions in the world of social media marketing.

As companies evolve their people, process and technology to attract, engage and inspire customers through content, I think attention on a broader view of the value that is created warrants consideration.

Many companies that approach my agency ask about the ROI of specific tactics as if they are gambling money with a direct rate of return. If there are agencies contributing to that perspective amongst clients side marketers, I wish they would stop. It’s not helping anyone. Here’s why:

Ashley Zeckman

Better Content Marketing for Improved Social Engagement: Michael Stelzner

Ashley Zeckman on Feb 14th, 2012     Content Marketing, Online Marketing, Online Marketing Summit, Social Media
Michael Stelzner's Help me launch campaign

Does your business need better content marketing like this Social Media Examiner contest participant?

michael stelzner In 2009 Michael Stelzner (@mike_stelzner) decided to run an experiment.  He wanted to see if he could repeat his previous success in a new industry.  That experiment led to the launch of Social Media Examiner in October of that same year.  Michael had been well known in the whitepaper industry and joked “I went from the king of whitepapers to the joker of social media.”

I really appreciated Michael’s insight into today’s customers and the need for change in an industry that is constantly evolving.  Below I’ve provided some highlights from what I learned from Michael Stelzner at the 2012 Online Marketing Summit.

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