As companies seek to understand where and how social media fits, one of the key questions asked is: How can you move beyond branding with social media and directly affect business outcomes?
At Dreamforce this week, Robert Wollan – Global Managing Partner for Accenture CRM, attempted to answer that question with his presentation: “Making $ocial Media Pay – With (Really) Fast Followers.
Most C-level execs are finding that traditional channels are not delivering the results that they had in the past. At the same time, they’re trying to capture new growth potential through disruptive forces and emerging channels like social. Conversations need to happen about social in the boardroom and at C-levels in order to affect real change in the organization.