Social Influence

B2B Marketing Innovation: Tips On Creating Social Influence in B2B Marketing from Alan Belniak of PTC

Finding a way to influence your prospects, customers, and company advocates is an essential part of doing business in today’s digital world.  Finding different methods of creating influence is essential with complex purchasing processes often present with B2B marketing.

Fortunately, we have the insight of savvy B2B marketers who are out in the field, developing, testing and implementing best practices that are willing to share with our readers here at Online Marketing Blog.

To that end, next up in our series of B2B Marketing expert interviews is PTC’s Alan Belniak.  As Director of Social Media Marketing, Alan focuses on product lifecycle management developing strategy and innovating the right mix of social media tactics to create influence and and value with their business customers.

Create a Stronger ROI: Return on Influence – Mark Schaefer #BWENY

ROI, it’s a term we’ve all heard.  Typically this acronym stands for Return On Investment, but in this case we’re referring to Return On Influence.  Mark Schaefer (@markwschaefer) presented at BlogWolrd (on his birthday) on some of the key concepts in his new book Return on Influence: The New Rules of Creating and Leveraging Power on the Social Web.

At the very beginning of his presentation Mark made an interesting observation.  In the past a speakers audience was a group of people who passively sat in the auditorium and listened to what the speaker was saying. Mark Schaefer shares “Now, I am talking to an audience of audiences.”  What does that mean?  Not only are the bloggers in the room soaking up with is being shared but they are also sharing this information with their audience, in real time.  What did this session teach me about Klout, content, and creating more influence online?