In the wonderful world of social media marketing there are many ways to reach and engage customers. As with search marketing, there is both an “organic” and an advertising component to online marketing with social networks, news and media sharing sites.
As social media usage increases month over month, marketers have found a way to use these popular sites as channels for promotion. Anyone can join the PINK Victoriaâ€™s Secret group on Facebook and receive messages of a new sale or a new product line hitting the shelves in the upcoming weeks. Companies have been using MySpace for years to create custom pages for their promotion and making friends with current and potential customers in and around their target demographic.