TopRank Online Marketing

Ashley Zeckman

4 Tips For Using Twitter Ads & Promoted Tweets

Ashley Zeckman on Dec 4th, 2012     Online Marketing, Social Media, Social Media Advertising

Promoted Tweets Twitter BirdImplementing a successful social media advertising program is an art form.  There are many opportunities for success and failure, which is why it’s imperative that you follow a set of best practices to increase your chances for success.

Defining what you want to achieve with your Twitter advertising program is a key piece to the puzzle and should not be skipped.  Do you want to attract new customers to your company through education, engage current followers with exciting content, or convert fans into customers?  This post shares 4 basic tips for using Twitter advertising as part of your ongoing social strategy.

Tip 1: Pin To the Top of Your Timeline

Lee Odden

Social Media Advertising on Twitter

Lee Odden on Dec 15th, 2010     Online Marketing, Social Media, Social Media Advertising

twitter advertisingAdvertising is Dead. SEO is Dead.

The list of provocative linkbait goes on and on but savvy practitioners realize that few things just die out. They change. Like advertising.

Traditional ad dollars are most certainly moving to digital and as companies look for more ways to take advantage of technology to better connect with customers, social media is becoming the new internet.

Advertising as part of the social experience vs. being interruptive combined with the ability to measure brings many opportunities for businesses to grow their reach, brand influence and ability to engage.

Our post about social media advertising yesterday was well placed with Twitter’s move to make buying ads there easier. Below is a roundup of tips and resources for learning more about advertising on Twitter.

Twitter Advertising

Lee Odden

Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn

Lee Odden on Dec 14th, 2010     Social Media, Social Media Advertising

social media advertisingAs consumer use of and time spent on social media sites increases, the opportunities for effective advertising become more attractive to companies in search of customers to connect with.   We’ve given the advice that to grow a social network, a company should participate and engage with communities of interest.

That’s still great advice, just as it is to consider different advertising options within relevant social channels to create awareness, keep a brand top of mind or to suggest timely and relevant offers.   Advertising tools made available by social platforms are also useful research tools when collecting demographic information used with personas in organic social media marketing.

Lee Odden

Max Kalehoff on Social Media Advertising, Blogging & the Future of Paid Search

Lee Odden on Apr 14th, 2010     Blogging, Interviews, Online Marketing, Search Marketing, Spotlight on Search

One of the most insightful voices in the online marketing industry when it comes to advertising is Max Kalehoff of Clickable. I was introduced to Max at a Search Insider Summit conference several years ago with very high regard by David Berkowitz, another intelligent voice in the industry, so I knew immediately he was someone to pay attention to.

Max’s company recently announced the addition of Facebook Advertising to their PPC management platform and he was very kind to take the time to answer several detailed questions about social media advertising on the Clickable platform, the future of the online advertising industry, slimy SEO middlemen, how he stays current and blogging about his Weber grill. :)

Lee Odden

How Does Social Media Affect Search Marketing?

Lee Odden on Sep 19th, 2008     Online Marketing, SEO, Social Media

Social media and search engine marketing: Are they two peas in a pod, complementary or two very distinct channels?

I think the answer is all of the above, depending on the situation.  The growth in attention to social media as a marketing, communication and community building opportunity deserves attention by all sorts of online marketers, especially those in search marketing.

How does social media affect search marketing?

Searcher expectations have changed.  – Searchers no longer have the sole expectation of searching to find information for a specific outcome. As people spend more and more time connecting, sharing and interacting with the social web, they now often expect to interact with what they find in the search results.

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