When a fast food chain releases a new menu item, there is typically a lot of hype and promotion around the product. These efforts can lead to certain expectations of what consumers can expect when purchasing the item.
Sometimes reality meets the expectation, but more often than not, it doesn’t.
Anytime you explore new opportunities within digital marketing, it can lead way to a certain set of expectations for performance, audience reaction and a host of other variables.
While the reality may not always meet the expectation, there are many benefits to incorporating social media into your digital marketing routine. According to Social Media Examiner’s latest report, these benefits include:
- Increased exposure
- Increase in website traffic
- Development of loyal fans