When marketers approach Content Marketing and Social Media as a symbiotic relationship, there’s no limit to the business goals you can achieve.
To make that happen, marketers really need to start raising the bar on their approach.
It’s far too easy to get caught up in the distractions of the latest social media and content marketing tactics. Unlocking success with social media and content marketing means developing a solid strategy: A thoughtful, data-informed approach with goals, defined target audience and measurable outcomes that you monitor and optimize for.
This post outlines 3 simple ideas that can help you break free of the crowded marketplace of content and social media du jour to stand out with those that matter most to your business.