When you search Google for “social media consultant” there are about 10,600,000 search results. Yeah, really. Go check and come back.
That’s more than two times as many search results for “marketing consultant” or “pr consultant” (about 4m each). Those industries have been around a lot longer, yet the hype has attracted even more content focused on social media.
The ease of publishing online has made it correspondingly easy to lay claim to expertise that is often subject to some curious interpretation. There are some smooth talking folks out there with great communication skills that haven’t done more than count Tweets, comments and mentions. See the recent post, “What does social media success really look like?” for more on measuring social media success.