Tenured digital marketing professionals have been applying social media for end business and marketing objectives for years. But what is clearly valuable to some is still a mystery to many.
Whether you’re a marketer trying to get buy-in for social media from the top or a small business owner wondering why you should bother, knowing high impact applications of social media are helpful. If you’re looking to build relationships with connected, influential individuals (and what business isn’t?) then it’s no longer a question of if you should engage in social media, rather it’s the how and the why.
If you’re wondering how, a great starting point is viewing TopRank’s social media roadmap presentation. But let’s take a step even further back and consider the why: directed application of social media can accomplish some seriously valuable objectives.