When you ask an online marketer what frustrates them the most about reaching customers and prospects online you’re likely to hear the following:
- Finding a way to connect with their audience
- Moving prospects through the buying cycle
- Growing their network and lists
Marketers often talk about their prospects being overloaded with too much information which can lead to an indecisive audience, causing marketers to miss projections and sales goals. Lets face the facts, consumers are engaging online. Recent studies show that over 53% of active social networkers follow a brand. If there are that many people actively interacting and engaging with brands online what changes can be made to reach and engage target audiences?
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