social media content

Social Media Content: Pros, Cons, Examples and Best Practices


Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels.

Content on social media allows you to open up a direct line of communication with customers, prospects and industry leaders in way that traditional media placements simply do not. Carefully crafted and curated social content can tell a customer what your brand is about, what kind of services you offer and even what kind of people work for your company.

The Power of Visual Content Marketing and Brand Visuals in Action

Visual content marketingVisual content is certainly trendy – see the meteoric rise in infographics and social engagement with images as proof. Yet the need for content that appeals on a visual level and presents information in a more engaging format than text goes far beyond what is cool or fun to create.

In creating curriculum and learning materials for students (child to adult) and their teachers, I learned just how important visuals are in meeting the needs of different types of learners. This is too often a missing piece in the marketing mindset; we focus on what we want people to do, the action we want them to take. We think of learning styles in terms of learning disabilities, yet the ways in which every person on the planet takes in information should be a major concern for marketers, whose express purpose is to get people to take in information.

Five Social Media Marketing Tricks for Halloween

Halloween Social Media Marketing Tips

This Halloween do you think social media will bring you tricks or treats? For some marketers, every day is Halloween when it comes to social media marketing. These marketers expect the bogeyman to be hiding behind every piece of consumer-generated content and assume their customers and the public only use Facebook and Twitter witchcraft to create bloodcurdling tricks. Yet the reality is that most of the social media conversation about your firm isn’t scary.

For your Halloween treat from TopRank’s Online Marketing Blog, here are the top five tricks in my social media goodie bag you can easily integrate into your marketing efforts.

How to Get More Out of Content Marketing

content marketingCompanies are jumping on the content marketing bandwagon in increasing numbers, investing in new content for articles, newsletters, whitepapers, blogs, and video to better attract and engage customers. Social media and networking offer an ideal channel for promotion but many marketers chase such tactics as a crap shoot vs. developing a body of content that grows and builds momentum over time.

In a B2B Content Marketing study by Junta42, 79 percent of companies that employ content marketing have adopted social media tactics. Social networks and media sites are often centered on content so the relationship makes sense.

Marketers involved with content and social promotion often conclude that creative promotions are essential to jumpstart attention and traffic. In some ways they’re right but many efforts at social promotion of content fall far short of their potential.

How to Overcome 4 Social Media Headaches

social media marketingSocial Media Marketing has taken a firmer position within the marketing mix of most companies in one way or another. For some, social web participation is a natural fit. For many others, being more social isn’t in the management DNA.  Regardless, marketers are held accountable for improving the bottom line and with that comes a number of common “headaches”.

Yesterday I did a webinar with a client of ours, NewsUSA, on social media headaches. As part of the prep for that, I wrote out answers to some of the questions and thought it would be of interest to our Online Marketing Blog readers as well.

Getting Approval From the C-Suite

What is the most important piece of information you need to get approval for a social media campaign?