How Airlines Have Taken Flight with Social Media
This infographic from Mashable shows just how social airlines have become over the past few years. How does one of the top airlines fair socially (at the time this infographic was created)?
- Twitter – Following: 413
- Twitter – Tweets: 1,231
- Twitter – Followers: 42,985
- Facebook – Likes: 325,045
- YouTube – “United Breaks Guitars”: 10,771,568
Trials Show Facebook Retargeted Ads Deliver Massive ROI
According to reports, Facebook’s new cookie-based real-time bidding retargeted ads program is showing an ROI of up to 16x’s what is being spent. Initially revealed in June there was buzz that the ads were performing very well. Now the data shows that these new ads may be cheaper, get higher click through rates, and have higher post-click conversion rates than retargeted ads on other exchanges including Google’s AdX. Via TechCrunch.